No matter what business you are in getting email subscribers is a challenge but also a serious asset in helping you get more business. The potential of email marketing is only limited by your creativity and email subscriber list.
5 ways to attract more subscribers:
1. Website – Subscribers Only Guide
Do you have content ideas that your target market is interested in? If so release a subscribers only guide. Ask website visitors to subscribe to your email list in return for the content. If they are interested in your content they will gladly sign up and it is a win-win situation.
2. Facebook Competition
Facebook is an excellent way of getting new email subscribers. Running a competition, even a small giveaway in return for an email address it can deliver a strong return on investment for your business.
3. Improve your Sign-up form
As simple as improving the look of your sign-up form on your website can encourage more sign-up’s. Some companies use lines like – Join 25,000 followers ….. is a psychological persuasion tactic that If 25,000 of your peers have signed up you don’t want to miss out!
4. Newsletter Subscription Pop-up Box
Another way to increase email subscribers, is to introduce a pop-up subscription box on your website. This box should appear after a visitor has been on your site for longer than 30 seconds. It may be tempting to have this pop up sooner but it is advisable to wait as you are ensuring the visitor is interested before it appears. If you have a WordPress site there are many free plugin options that you can avail of.
5. In-Store Sign-up’s
On-line is not the only place to sign-up new email subscribers, in-store is an ideal location for attracting new sign-ups. As customers are in your store they are a captive audience, offer them the chance to sign-up to your newsletter to receive the latest discounts and offers. Most will jump at the offer!